Privacy Policy

Thank you for your interest in the companies and products of the Güdel Group AG and its group companies worldwide (hereinafter "Güdel") .Data protection is of particular importance to Güdel. Use of the Internet pages of Güdel is basically possible without any indication of personal data. However, if you wish to make use of special services provided by our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally ask for your consent.

The processing of personal data, such as the name, address, e-mail address or telephone number of a data subject, is always carried out in accordance with the general data protection regulation and in accordance with the country-specific data protection regulations applicable to Güdel. With this data protection statement we would like to inform you about the type, scope and purpose of the personal data collected, used and processed by us and to inform you about the rights you are entitled to.

As the company responsible for processing, Güdel has implemented numerous technical and organisational measures to ensure that the personal data processed via this website is protected in the most complete way possible. Nevertheless, Internet-based data transmissions can have security gaps, so that absolute protection cannot be guaranteed. For this reason, you are free at any time to transmit personal data to us by alternative means, for example by telephone.


1. Definitions

The data protection statement of Güdel is based on the criteria which were used by the European guideline and regulation with the adoption of the general data protection regulation (DS-GVO). Our data protection statement should be easy to read and understand both by the public and by our customers and business partners.


2. Name and address of the Data Controller

Responsible entity pursuant to the GDPR or other applicable data protection laws and regulations with data protection character is:

Güdel Group AG
Gaswerkstrasse 26
4900 Langenthal
Tel.:+ 41 62 919 96 24


3. Cookies

Güdel uses cookies to make our website attractive and user-friendly. Cookies are small text files which are stored on your terminal device but do not contain any viruses or cause any damage. On the one hand our website uses "session cookies". These cookies track your movements between the various pages of our website during a session so that, for example, you are not asked for the same information that you have already provided on our website. When closing and reopening the browser, a new user session starts with a new cookie ID. On the other hand, so-called "Global Cookies" are used, which measure the traffic of the website and identify the visitors and the session. These cookies are not deleted during the session, but are replaced after one year.

You can use your browser settings to prevent cookies from being saved. However, we do not recommend this in order to be able to use our website with full functionality.


4. Collection of general data and information

If you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. This data is technically necessary for us to display our website and to guarantee stability and security. This data also enables us to improve our services in a targeted manner. These include:

  • Date and visit of the URL on which the visitor is located
  • URL that the visitor visited immediately beforehand
  • IP address and domain from which access is made
  • Browser used
  • Operating system used
  • Technical information about the visit (http method, http version, http status code, length of transferred data)


5. Registration on our website

You have the possibility to register on our website. Which personal data is transmitted to Güdel depends on the respective input mask used for the registration. The personal data entered by you will be collected and stored exclusively for our internal use and for our own purposes.   Güdel can arrange the further transmission to a processor, e.g. a forwarding company, who also uses the personal data exclusively for an internal use, which can be attributed to Güdel.

By registering on our website, the IP address assigned by your Internet Service Provider (ISP) and the date and time of registration are also stored. This data is stored as this is the only way to prevent misuse of our services and, if necessary, to enable us to investigate criminal offences committed. In this respect, the storage of this data is necessary for our protection. This data will not be transmitted to third parties unless required to do so by law or for the purpose of criminal prosecution.

Your registration with voluntary indication of personal data allows Güdel to offer you contents or services, which can be offered only to registered users due to their nature. Registered persons are free to modify the personal data provided during the registration at any time or to have it completely deleted from Güdel's database.

Güdel will inform you at any time on request which of your personal data is stored by us. Furthermore, Güdel corrects or deletes personal data at your request or notice, provided there are no legal storage obligations that require the contrary.


6. Newsletter

You can register on our website to receive a newsletter. In this case you must enter your e-mail address, a title as well as your first and last name. Your e-mail address will only be used to send the newsletter. You give us your express consent to receive the newsletter and to the associated processing of your personal data. You can revoke this consent at any time and unsubscribe from the newsletter. Further information may be provided voluntarily.

For the registration to our newsletter we use the so-called double opt-in procedure. This means that after your registration we will send you an e-mail to the given e-mail address in which we ask you to confirm that you would like the newsletter to be sent. If you do not confirm your registration within 24 hours, your information will be blocked and automatically deleted after one month. In addition, we store your IP addresses and the time of registration and confirmation. The purpose of the procedure is to be able to prove your registration and, if necessary, to clarify a possible misuse of your personal data.


7. Contact via the website

The Güdel website contains information that enables you to contact our company quickly by e-mail and to communicate directly with us, which also includes a general address for so-called electronic mail (e-mail address).If you contact us by e-mail or via a contact form, transmitted personal data will be stored automatically. Such personal data transmitted on a voluntary basis will be stored for the purpose of processing or contacting you. This data will not be transmitted to third parties.


8. Routine deletion and blocking of personal data

Güdel processes and stores your personal data only for the period of time necessary to achieve the storage purpose or if this was provided for in laws or regulations to which Güdel is subject.

If the storage purpose no longer applies or if a legally prescribed storage period expires, the personal data is routinely blocked or deleted in accordance with legal regulations.


9. Rights of the data subject

You have the following rights towards us regarding your personal data:

  • Right to information,
  • Right to correction or deletion,
  • Right to limitation of processing,
  • Right to data transferability,
  • Right of objection or revocation of consent to data processing.

To assert these rights and for further information about data protection, you can contact our data protection officer (DPO) at or by phone +41629199624. You also have the right to complain to a data protection supervisory authority about our processing of your personal data.


10. Data protection for job applications and in the application process

Güdel collects and processes the personal data of applicants for the purpose of processing the job application procedure. Processing may also be carried out electronically. This is particularly the case if an applicant sends application documents to the controller by electronic means, for example by e-mail or via a web form on the website. If Güdel enters an employment contract with an applicant, the transmitted data are stored for the purpose of the completion of the employment relationship pursuant to the legal regulations. If Güdel does not enter an employment contract with the applicant, the application documents will be automatically deleted two months after the announcement of the rejection decision, provided that no other legitimate interests of Güdel requires otherwise.


11. Use and application of Google Analytics

Güdel uses on its website Google Analytics, a web analysis service of Google Inc. "("Google").Web analysis is the recording, collection and evaluation of data on the behaviour of visitors to Internet sites. A web analysis service collects, among other things, data about which website you came from (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. Web analysis is mainly used to optimize a website and for cost-benefit analysis of Internet advertising.

The Google Analytics component is operated by Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google Analytics is to analyse the flow of visitors to our website. Google uses the data and information collected to evaluate the use of our website, among other things, to compile online reports for us that show the activities on our website and to provide other services in connection with the use of our website.

You can prevent the setting of cookies by our website at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a cookie on your system. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Further information and Google's current privacy policy can be found at Google Analytics is better explained at the following link


12. Use and application of Vimeo

Güdel has integrated components of Vimeo on this website. Vimeo is an Internet video portal that allows video publishers to post video clips and other users to view, rate and comment on them free of charge. Vimeo allows the publication of all types of videos, which is why complete film and television programmes, music videos, trailers or videos created by users can be accessed via the Internet portal.

Vimeo is operated by Vimeo, Inc, 555 West 18th Street, New York, New York 10011, USA.

Each time you visit a website that offers one or more Vimeo video clips, a direct connection is established between your browser and a Vimeo server in the USA. Information about your visit and your IP address is stored there. By interacting with the Vimeo plug-ins (e.g. clicking the start button), this information is also transmitted to Vimeo and stored there.
If you have a Vimeo account and do not want Vimeo to collect information about you through this website and link to your Vimeo membership information, you must log out of Vimeo before visiting this website.

The Vimeo Privacy Policy with more information about Vimeo's collection and use of your data can be found at

In addition, Vimeo calls up the Tracker Google Analytics via an iFrame in which the video is called up. This is Vimeo's own tracking system to which we have no access. You can stop tracking by Google Analytics by using the opt-out tools that Google offers for some Internet browsers. Users can also prevent Google from collecting data generated by Google Analytics and relating to their use of the website (including their IP address) and from this data being processed by Google by downloading and installing the browser plug-in available under the following link:


13. Use and application of YouTube

Güdel has integrated components of YouTube on this website. YouTube is an Internet video portal that allows video publishers to post video clips and other users to view, rate and comment on them free of charge. YouTube allows the publication of all types of videos, which is why complete film and television programmes, music videos, trailers or videos created by users can be accessed via the Internet portal.

YouTube is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.YouTube, LLC is a subsidiary company of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time you access one of the individual pages of this website, which is operated by the data controller and on which a YouTube component (YouTube video) has been integrated, your Internet browser is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. You many retrieve further information on  YouTube at the following link part of this technical process, YouTube and Google are informed about which specific subpage of our website you are visiting.

If you are logged into YouTube at the same time, YouTube recognizes which specific subpage of our website you are visiting by calling up a subpage that contains a YouTube video. This information is collected by YouTube and Google and assigned to your YouTube account. If such a transmission of this information to YouTube and Google is not desired by the person concerned, he or she can prevent the transmission by logging out of your YouTube account before you connect to our Internet page.

The data protection regulations published by YouTube, which can be accessed at provide information about the collection, processing and use of personal data by YouTube and Google


14. Legal basis of processing by Güdel

Art. 6 I lit. a GDPR serves our company as a legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case for example with processing operations necessary for the delivery of goods or the provision of other services or counter-services, the processing is based on Art. 6 I lit. b GDPR. The same applies to such processing procedures that are necessary to carry out pre-contractual measures, for example in cases of enquiries about our products or services. If our company is subject to a legal obligation requiring the processing of personal data, for example to fulfil tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may become necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured at our company and their name, age, health insurance data or other vital information had to be transmitted to a doctor, a hospital or other third parties. The processing would then be based on Art. 6 I lit. d GDPR. Ultimately, processing operations could be based on Art. 6 I lit. f GDPR. Processing operations which are not covered by any of the afore-mentioned legal premises are based on this legality if processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. Such processing procedures are permitted to us in particular because they have been specifically mentioned by the European legislator, which took the view that a legitimate interest could be assumed if the person concerned is a customer of the data controller (recital 47, second sentence, DS-GMO).

We inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information on the contractual partner).Sometimes it may be necessary in order to enter into a contract that you provide Güdel with personal data, which must subsequently be processed by us. Failure to provide personal data would mean that the contract could not be entered into.


15. Duration for which the personal data is stored

The criterion for the duration of the storage of personal data is the respective legal storage period. After expiry of this period, the corresponding data will be routinely deleted (as far as technically possible, otherwise blocked for access), provided that they are no longer necessary for contract fulfilment or contract initiation.


16. Existence of automated decision making

As a responsible company, we do not use automatic decision-making or profiling.


17. Right of modification

This data protection declaration can be saved or printed out by you. However, Güdel reserves the right to adapt the data protection statement at any time in compliance with the data protection regulations in order to enable the continuous further development of our website. You can always find the current version of this data protection statement on our website.

Güdel Group AG, Langenthal, December, 2022



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