PHILOSOPHY

Human beings are our most important resource. With their integral thinking they are a key factor for the success of the business:

Human being: staff, customers, suppliers, partners

Thinking: considering, contemplating, reconsidering, reasoning, analysing, planning, guiding

Integral: extensive, constituting a whole, complete, integrating, honest, (character, values), business-process and value-added chain


GUIDING PRINCIPLES

GÜDEL is the specialist for automation, linear and drive technology
We solve our customers’ problems with components, modules and systems and by applying our technologies creatively.
GÜDEL is customer- and market-oriented in all areas
We recognize customer and market needs early. We develop and market products and systems that offer our customers a particular benefit. We want to achieve lasting competitive advantages.
GÜDEL uses its market potential worldwide
GÜDEL sees itself as an international business. To make the fullest use of all market potential, we promote the exchange of international know-how and enter into strategic partnerships where necessary.
GÜDEL is successful by innovation in the market
We secure our competitive position with constant innovation of our products and their marketing. We encourage the creativity of all our staff to that end.
GÜDEL wants to be more attractive to competent staff
GÜDEL sees its staff as the providers of all corporate performance. We want an organization based on trust and not on control. We respect the personal goals and convictions of our staff. We provide a climate that promotes performance and a safe working environment, and we support vocational and personal development.
GÜDEL is also an environmental leader
We see our performance leadership not only in terms of best product performance but also in responsibility for the environment. Our production processes should be safe for our staff and neighbours and should not be harmful to the environment.
GÜDEL respects the social values and norms of all countries
We include social moral concepts responsibly in our corporate policy, and comply with and go beyond national regulations.
GÜDEL endows itself with a structure that permits rapid adjustment to change
We know that we can remain competitive in the long term only if we are willing to change continuously and act accordingly.
GÜDEL directs all decisions to securing its long-term survival
We want to derive our growth from own strength. That requires sufficient profits and a high return on capital. Our risk spreading by products and regions secures the long-term continuance of the business, its autonomy and its independence.
GÜDEL nurtures the traditions of an open family business
Continuity, openness, mutual trust, flexibility, and entrepreneurial thinking are the characteristics of this tradition. They define the relationship between the business and the family that owns it; but they also shape our relationships with our staff and customers.